Guides
Practical writing on LinkedIn profiles and honest self-presentation. No invented stats here either — same rule as the product.
Don't rewrite your LinkedIn yet. Diagnose it first.
The default loop is paste into ChatGPT, ask it to sound stronger, feel briefly productive. Here's a diagnose-first approach that keeps your voice and your facts.
Your LinkedIn bullets don't need bigger words. They need numbers.
What to do when you don't have a clean KPI sitting in a dashboard, and how to tell a real number from a decorative one — without inventing either.
What O*NET has to do with your LinkedIn
A quieter, more grounded reference point than "skills recruiters search for" — and how it can show real gaps without a fake percentile.
How to spot AI-generated LinkedIn copy (and why it's starting to backfire)
Word lists like "delve" and "game-changer" are a weak signal. Here's what actually gives away AI-smoothed copy, and how to write claims a stranger could fact-check.
What an honest LinkedIn audit actually checks
Most tools give you a score and a mystery formula. Here's the actual checklist — what gets sourced, what gets refused, and what's openly admitted as unmeasurable.
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